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Understanding Consumer Behavior During COVID-19

PurchaseLoop Research Insight Study: Part 2 - June 2020


As COVID-19 continues to impact our businesses, lives and economies around the world, LoopMe is monitoring consumer sentiment and behavior in our second global pulse report. By using our proprietary PurchaseLoop Research platform, LoopMe was able to survey 8,000 people within the LoopMe audience pool across 8 markets around the globe. 

We explored the same four key areas of sentiment as our last pulse report, to compare global differences. We then analyzed that global sentiment data against our DMP to produce the insights that are shaping our new ecosystem. 

In this report, you’ll find the key findings from those cross sections and changes in consumer sentiment from our first pulse report, as we’ve moved from ‘panic and preparation’ mode into the ‘new normal’ while stay-at-home orders were still largely in place.

The four areas of sentiment explored by the PurchaseLoop Research survey were the following:

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